6 Photography Marketing Ideas
Being a photographer is a very fun and rewarding career. Unfortunately, if you’re looking to make a little money, there’s more to it than just pressing a shutter button.
1. Local SEO
Most photographers skip this very crucial step in marketing – and it’s arguably one of the most important. Local SEO isn’t just for brick-and-mortar studios. Freelancers and photographers that work out of their home will also want to take advantage of it.
2.Start a Blog
You’re a photographer, so don’t get too intimidated by having to write words. With practice you’ll get better at it. Most of the time your pictures will do the talking anyway. At Contrastly we’ve already mentioned how a blog can help you, but it’s a good reminder.
Having a place to showcase your work along with the story that goes with it can be a real powerful way to reach clients. It will also help position you as the expert. Blogs are an excellent way to assist you in your content marketing strategy. You’re in the business of creating content – showcase it!
3. Build an Email List
Building an email list will help you keep in touch with the people that actually want to hear from you. You can keep them informed of any promotions or contents you are doing, or just share with them a photo of the month to stay top of mind. Emails lists are used by many people and brands for a reason: They work. There’s no reason your photography business can’t put it to work for you.
4.Offer Referral Bonuses
Most people will be more than happy to talk about an experience they enjoyed. If they get a referral bonus from you, like a gift card or discounted service, they’ll be even more excited to tell people all about the great work you do. Word of mouth advertising is one of the most effective ways to promote your business.
5. Run a Contest
If you want to get the attention of everyday people, run some type of contest. This can be for a giveaway of services, or a prize of your choosing. When you give away your actual service, you know the only people interested are going to be people that can actually use your service. So it’s a great way to get in front of the audience you’re targeting.
- Photo contests. Have users submit their photos, and showcase yours in the process.
- Caption contests. Show your photos and have users caption them for a chance to win.
- Spot the difference. Change a photo ever so slightly, and have people spot the difference.
- Retweet, like and share to win. Just keep it simple and expose yourself to as many people as possible.
6. Add Value – Don’t Discount
There’s no reason to give away money that you don’t have to. Rather than offering a discount, add a bonus. That way you’re not cutting your income on a sale. This may be as simple as doubling the prints, or including a frame, or offering a free engagement shoot with a wedding package.